Through Video Marketing, one is able to recreate the experience of being face to face with someone much better than through audio, image or text. Through moving likeness and recorded image, we can display much of who we are, as people, through physical and verbal expression. For branding, this is extremely important – as it allows companies to display a “human” side considerably more efficiently than through image, audio and text.

Due to the relative low uptake, online video can also indicate professionalism and brand quality – If a company has enough time, money and skills to create high quality video, they are often perceived as a legitimate business with a genuine interest in providing a great service.